The Spark
Ideas, opinions and the occasional provocation from almost two decades at the sharp end of marketing and communications.
No filler, no fluff. Just thinking that is worth your time.
Freelance marketing and communications consultancy
Content and social
AI and technology
Campaigns and creativity
PR statistics 2026: the PR statistics you need to know
84% of AI citations come from earned media. It's one of 89 PR statistics for 2026 I've pulled together from 20 sources, with my take on what they mean for comms teams.
How PR and content marketing work together to build brand authority
PR and content marketing are more powerful together. Here's how content, earned media and digital PR can turn expertise into lasting brand authority.
Owned, Earned and Paid Media: what's the difference and which builds brand authority?
Owned, earned and paid media play different roles in building a brand. Here's how they work, where they differ and why the strongest strategies connect all three.
Freelance PR consultant vs PR agency: which is right for your business?
Freelance PR consultant or traditional agency? Compare the costs, expertise, flexibility and ways of working to find the right PR support for your business.
How much does a freelance PR consultant cost in the UK in 2026?
How much does a freelance PR consultant cost in the UK? A practical breakdown of day rates, retainers and project fees, and what actually drives the price.
What does a freelance PR consultant do?
What does a freelance PR consultant actually do? A practical guide to PR strategy, media relations, digital PR, reputation and when to hire one.
How to get your brand mentioned by ChatGPT: the PR strategy behind AI search visibility
Why PR is the new SEO: earned media's role in AI search
What should a Crisis Communications plan actually include? Lessons from the UK energy crisis
How to measure Digital PR: the metrics that actually matter
The 84% stat every PR needs to know in 2026
Media training spokespeople: my top 20 tips and Tricks
Why your tone of voice document is probably not doing its Job
AI didn’t replace the thinking in PR. It replaced the wait.
AI in content: what I actually built and what I learned
Why the best PR campaigns start with an uncomfortable truth
Why content, PR and social must work hand in hand to deliver the best commercial impact from organic marketing
How AI can streamline your communications process but you still need a human spark to make it land
Almost two decades in marketing and communications. Here is what I have learned…
The role freelance support can play in achieving your marketing and communications goals
About the author
Robbie Centellas is a freelance PR and communications consultant based in London, with almost two decades of experience across PR, content, social and brand communications. He led a digital PR programme at RVU delivering 25,000+ pieces of coverage and 16,000+ high-authority backlinks across Uswitch.com, Confused.com and money.co.uk, and has worked with organisations including Chemist4U, myBMI.ie and Novo Nordisk's clinical team. Read more about Robbie.