The Spark
Ideas, opinions and the occasional provocation from almost two decades at the sharp end of marketing and communications.
No filler, no fluff. Just thinking that is worth your time.
Freelance marketing and communications consultancy
Content and social
AI and technology
Campaigns and creativity
What Should a Crisis Communications Plan Actually Include? Lessons From the UK Energy Crisis
How to Measure Digital PR: The Metrics That Actually Matter
The 84% stat every PR needs to know in 2026
Media training spokespeople: my top 20 tips and Tricks
Why your tone of voice document is probably not doing its Job
AI didn’t replace the thinking in PR. It replaced the wait.
AI in content: what I actually built and what I learned
Why the best PR campaigns start with an uncomfortable truth
Why content, PR and social must work hand in hand to deliver the best commercial impact from organic marketing
How AI can streamline your communications process but you still need a human spark to make it land
Almost two decades in marketing and communications. Here is what I have learned…
