Almost two decades of marketing and PR consulting.
Led by instinct, backed by data.
I have spent nearly twenty years helping organisations find their story, shape their message and make it land where it matters most.
From global agencies to in-house teams, from healthcare to financial services, I have worked across almost every sector and every kind of brief.
What has never changed is the approach. Lead with instinct, back it with data and bring enough spark to make the work genuinely stand out.
18 years' experience
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Earned Marketing in Consumer Health
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Finance PR & Content
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Energy & Consumer Tech PR
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Brand Building For Big Consumer Brands
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Agency & In-House Leadership
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London based for UK & International Delivery
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18 years' experience 〰️ Earned Marketing in Consumer Health 〰️ Finance PR & Content 〰️ Energy & Consumer Tech PR 〰️ Brand Building For Big Consumer Brands 〰️ Agency & In-House Leadership 〰️ London based for UK & International Delivery 〰️
Robbie Centellas at a glance
Robbie Centellas is a London-based senior marketing and communications consultant with almost two decades of experience across PR, digital PR, content, corporate communications and crisis communications.
Led a digital PR programme at RVU delivering 25,000+ pieces of coverage and 16,000+ high-authority backlinks across Uswitch.com, Confused.com and money.co.uk
Developed the strategy behind money.co.uk's business statistics page, which outranks the ONS and GOV.UK for "business statistics" and has been cited in a Google AI Overview
Took Chemist4U to number one share of voice in UK consumer media
Scaled content production from 4 to 40 pieces a month at Chemist4U using an AI-assisted production model
Developed and led the Eat Less Move More campaign, working with Amy Tapper (star of Gogglebox) and Fat Tony, including a strand tackling weight stigma and bullying
Built and delivered Confused.com's EV charging point map, a piece of earned media content that landed national coverage
Advises brands on Digital PR, brand building through earned media, corporate communications and crisis response, drawing on in-house and agency experience
Advises brands on AI and GEO strategies to maximise discoverability in an AI-driven search landscape
Runs a content-led freelance consultancy at robbiecentellas.com, built on the belief that "great work starts with a spark"
How I work
Good marketing starts with a spark. Before I think about channels, formats or distribution, I want to understand the organisation, the audience and the gap between where a brand is and where it needs to be. That curious instinct, built over almost two decades, is what shapes everything that follows and what I bring to every brief from day one.
As a freelance consultant I bring senior expertise, a fresh perspective and the ability to hit the ground running from day one. I embed quickly, ask the right questions early and bring the spark that turns a good brief into great work.
Brands and agencies I have worked with
Frequently Asked Questions
Everything you need to know about working with a senior freelance marketing and communications consultant. If you have a question not covered here, get in touch directly.
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A freelance marketing and communications consultant provides senior marketing and public relations expertise on a contract or interim basis rather than as a permanent hire. That covers everything from strategic counsel and campaign development to digital PR, content marketing, social media strategy and interim leadership. I work with agencies and organisations that need senior expertise quickly, without the time or cost of a permanent recruitment process.
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I work with a broad range of clients including marketing and PR agencies looking for senior freelance support, in-house teams that need interim communications leadership, and organisations going through periods of growth, change or increased communications demand.
I have worked across healthcare, financial services, energy, property, technology, automotive and consumer sectors.
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Yes. I am available for day rate freelance marketing and communications work, fixed-term contracts, interim communications director and head of communications roles, and project-based engagements.
If you need someone to embed in your team for a period of time or lead a specific campaign from brief to delivery, I can help.
I am based in London but work remotely and am open to hybrid arrangements across the UK and internationally.
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From immediate start in most cases. One of the advantages of working with a freelance consultant is the ability to get senior expertise into your organisation quickly.
If you have an urgent brief or a gap in your team that needs filling fast, get in touch and we can discuss timelines.
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My day rate varies depending on the scope, duration and nature of the work. I am happy to discuss rates openly once I understand your brief. Get in touch with details of your project or role and I will come back to you ASAP.
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I have almost two decades of marketing and communications experience across healthcare, financial services, energy, property, technology, automotive, food and drink, and travel and hospitality.
I am particularly well versed in regulated sectors where communications requires both creative instinct and commercial discipline.
Find out more about what I offer.
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When you hire a freelance consultant you get direct access to senior expertise without agency overheads, account management layers or junior teams doing the work. You brief me directly, I deliver directly and you benefit from almost two decades of senior experience on your account from day one.
For organisations that need senior thinking without a full agency retainer, a freelance consultant is often a faster, more cost-effective solution.
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Get in touch via the contact page or email robbie@robbiecentellas.com with a brief overview of your project or role. Include any details about duration, days per week and budget if you have them.
I will come back to you quickly to discuss whether we are a good fit and how I can help.