Almost two decades of marketing and PR consulting.

Led by instinct, backed by data.

A smiling man with a red beard wearing a gray sweater is holding a small black and brown dachshund dog. The background is plain white.

I have spent nearly twenty years helping organisations find their story, shape their message and make it land where it matters most.

From global agencies to in-house teams, from healthcare to financial services, I have worked across almost every sector and every kind of brief.

What has never changed is the approach. Lead with instinct, back it with data and bring enough spark to make the work genuinely stand out.

18 years' experience

〰️

Earned Marketing in Consumer Health

〰️

Finance PR & Content

〰️

Energy & Consumer Tech PR

〰️

Brand Building For Big Consumer Brands

〰️

Agency & In-House Leadership

〰️

London based for UK & International Delivery

〰️

18 years' experience 〰️ Earned Marketing in Consumer Health 〰️ Finance PR & Content 〰️ Energy & Consumer Tech PR 〰️ Brand Building For Big Consumer Brands 〰️ Agency & In-House Leadership 〰️ London based for UK & International Delivery 〰️

Robbie Centellas at a glance

Robbie Centellas is a London-based senior marketing and communications consultant with almost two decades of experience across PR, digital PR, content, corporate communications and crisis communications.

  • Led a digital PR programme at RVU delivering 25,000+ pieces of coverage and 16,000+ high-authority backlinks across Uswitch.com, Confused.com and money.co.uk

  • Developed the strategy behind money.co.uk's business statistics page, which outranks the ONS and GOV.UK for "business statistics" and has been cited in a Google AI Overview

  • Took Chemist4U to number one share of voice in UK consumer media

  • Scaled content production from 4 to 40 pieces a month at Chemist4U using an AI-assisted production model

  • Developed and led the Eat Less Move More campaign, working with Amy Tapper (star of Gogglebox) and Fat Tony, including a strand tackling weight stigma and bullying

  • Built and delivered Confused.com's EV charging point map, a piece of earned media content that landed national coverage

  • Advises brands on Digital PR, brand building through earned media, corporate communications and crisis response, drawing on in-house and agency experience

  • Advises brands on AI and GEO strategies to maximise discoverability in an AI-driven search landscape

  • Runs a content-led freelance consultancy at robbiecentellas.com, built on the belief that "great work starts with a spark"

How I work

Good marketing starts with a spark. Before I think about channels, formats or distribution, I want to understand the organisation, the audience and the gap between where a brand is and where it needs to be. That curious instinct, built over almost two decades, is what shapes everything that follows and what I bring to every brief from day one.

As a freelance consultant I bring senior expertise, a fresh perspective and the ability to hit the ground running from day one. I embed quickly, ask the right questions early and bring the spark that turns a good brief into great work.

See a selection of campaigns and results

Brands and agencies I have worked with

Uswitch logo
Confused.com logo
Mojo Mortages logo
money.co.uk logo
Image of Independent news logo
Chemist4U logo
M&C PR logo
ready10 logo
Golin PR agency logo, yellow on white background
Launch PR Own It logo with a dark background and orange border
`Brazen PR logo
weber shandwick logo

Frequently Asked Questions

Everything you need to know about working with a senior freelance marketing and communications consultant. If you have a question not covered here, get in touch directly.