Centellas (Spanish): a spark. A flash of lightning. The moment everything changes.
Senior Marketing and Communications Consultant. London.
Two decades helping organisations shift perceptions, build brands and own their narrative.
THE WORK
Led Chemist4U from unknown to number one share of voice in UK health media. Delivered 300+ pieces of coverage per month across campaigns and press office.
Generated 25,000 pieces of media coverage across Uswitch, Confused.com and money.co.uk. From niche to national, building each brand’s digital profile through data-led communications.
Built an influencer programme delivering 5:1 ROI and 200% follower growth in Ireland. Mixing comedy and health information to build a brand through social.
Senior expertise, when you need it.
I work with agencies and organisations that need senior PR, content and communications leadership on a flexible basis. Available for freelance, interim and contract engagements.
WHAT I DO
PR and media relations
Proactive campaigns, press office management and trusted journalist relationships that earn coverage that matters.
Crisis and issues management
Clear judgment, careful governance and calm counsel when the stakes are high and the margin for error is small.
Content strategy and editorial
Content frameworks, editorial leadership and AI-assisted production models that scale without sacrificing quality.
Interim communications leadership
Senior in-house expertise from immediate start, without the time or cost of a permanent hire.
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